Public Consultation

Since April 2017, St George has been learning about the local area and meeting the local community. We have been keen to hear about what local people currently value, and what they feel that regeneration could bring to the area.

We value the input from local people and believe that having this understanding and knowledge is fundamental to creating a great place of which everyone can be proud. We will incorporate local knowledge and ideas wherever possible.

We have held meetings with local community groups including:

  • Heather Park Neighbourhood Watch
  • Alperton Riverside Forum
  • St James Church
  • Brent Cyclists
  • 3rd Wembley Scout group
  • Local ward councilors

We have met with many more local people through community engagement activities, which have included four pop-up street interviews and three walk and talk events.

A Community Liaison Group (CLG) has been set up to meet and discuss the development project, as well as to provide updates and an opportunity to ask questions and provide input.

The first public exhibition was held on the 13, 16 and 17 May, providing an introduction to the development team and site and an overview of the community feedback so far which has informed the development principles. A second public exhibition was held on the 20, 22 and 24 July in the new Northfields Community Information Centre to introduce the emerging masterplan, including our proposals for the architecture and public spaces at Northfields.

A series of design workshops held on the 2, 5 and 12 August followed on from the second public exhibition, inviting members of the local community to contribute thoughts and ideas towards elements of the Northfields masterplan: the community centre; route to Stonebridge Park station and public open spaces.

The third public exhibition was held on the 14, 15 and 16 September to present the updated masterplan, informed by feedback received throughout the consultation programme.

St George submitted a planning application for the Northfields development to the London Borough of Brent on 24 January 2018, seeking detailed consent for the first, canalside phase of the development and outline approval for the rest of the site.

A fourth public exhibition was held on 7, 8 and 10 February 2018. This provided the opportunity to review the final masterplan, which incorporates comments made by the local community throughout the consultation process.

Phase 2 Minor Material Amendment & Reserved Matters Application

St George have now commenced the detailed design for Phase 2, which fronts onto the canal and part of the River Brent. The proposals were presented at a public exhibition on 18 and 23 July 2019. The exhibition boards can be viewed below.

The design proposals seek to create improvements to Phase 2. In order to do this, an application for a Minor Material Amendment (Section 73) to one of the approved parameters for Building E1 & E2 is required. Following this, a reserved matters application for this phase will be submitted to the London Borough of Brent.

The Generator Reserved Matters Application

Following the granting of the Hybrid planning permission for Grand Union in September 2018, St George is preparing a Reserved Matters Application to agree the Generator’s detailed design.

The Generator is a bespoke multi-occupancy workspace hub next to the North Circular to be delivered as part of the Grand Union development.

A public exhibition was held on 30 November and 1 December 2018 to provide the local community with a chance to review and comment on the detailed Generator proposals, with the project team on hand to answer any questions. The exhibition boards can be viewed below.

The feedback from the exhibition is being reviewed and will inform the Reserved Matters Application, which is due to be submitted in early 2019.

The information from all public exhibitions and a detailed report on the design workshop discussions can be downloaded below.